Tuesday, November 18, 2025

Mood Board and Branding Plan

 


Minor Task 1: Postcard:

  • Color Palette: Dominated by Deep Crimson Red (Warning/Danger) and Charcoal Black (Mystery/Shadows), with Off-White/Grey used for contrast and isolation.

  • Typography: A Monospace or Digital Glitch Font that mimics old video game displays or code (like a hacker screen). It must be slightly distorted or show scan lines to visually represent the system/game breaking down.

  • Tagline: Short and sharp, focusing on time and sanity (e.g., "ERROR: Day Cannot Be Saved").

Minor Task 2: Social Media & Major Task: Film:

  • Consistency: Every piece of content (photos, videos, title cards, captions) uses the exact same Crimson Red and Charcoal Black color filter and the Digital Glitch Font.

  • Film Integration: The opening title card uses the brand's exact font and red color. Crucially, the timer display in the film (on the phone or mirror) must be rendered using this same Digital Glitch Font to reinforce the game theme. The film features a specific, simple, repeated sound effect or synth note every time the loop resets, which acts as the film's audio logo.

  • Engagement: Social media captions use "Interactive Hooks" by asking questions related to the film's theme (“If you could change one moment, would you?”) to drive comments and mystery.

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