Codes And Conventions

Genre Specific Conventions in Five Nights At Freddy's 

The camera strategy behind Five Nights at Freddy's is all about following the horror and thriller genres' conventions, which are basically to create suspense and shock. The camera work itself is an excellent example of a horror convention; in particular, the Negative Space and the Rule of Thirds are at the forefront of the shoot. By leaving out such dark and large voids next to the main character, the movie instills the fear of the unknown in the viewers, which is a fundamental part of suspense films. The viewers are always ready for something to come out of those shadows, which is a classic feature of the genre, the presence of threats that are not seen.

The manipulation of camera angles also strictly hints to horror conventions by establishing a clear power imbalance. The frequent use of the Bird's-Eye View (BV) and High Angle Shots on Mike fulfills the convention of showing the protagonist as small, vulnerable, and trapped by a force greater than himself, which is standard in any thriller where the hero is isolated. On the other hand, the Worm POV (or Low Angle Shot) on the animatronics is used in moments of confrontation to follow the convention of making the monster look giant and unstoppable, thus maximizing the audience's feeling of terror and hopelessness.

In the end, the camera movement is aligned with two main horror conventions: creating long suspense and performing the jump scare. Techniques like the slow Tracking Shot or the highly unstable Random Movement (Man's POV) during a chase create a feeling of chaos and desperation which helps to maintain the thriller's fast pace. The dramatic Arc Shot and the warping Dolly Zoom are used for more psychological horror to visually express the character's fall into psychological panic and fear, thus signaling a major turning point or a sudden, frightening realization which is very important in a horror movie.

Design and Layout Conventions in Postcards

The La La Land poster is a clear example of applying design and layout rules that are typical of a mainstream musical film. The realistic Color Palette, which is very high in colors like deep purple and bluish purple, is the first thing the viewer will notice, and it is the most important convention of the visual aspect. Moreover, this Color Palette indicates that the film belongs to the musical genre and is about fantasy and romance. The Central Dominant Image convention, which illustrates the dancing of the two famous stars, is the next convention used here. This vivid and attention-grabbing picture effectively conveys the two main themes of movement and relationships.

Now if we look at layout, the poster can be considered as conforming to the highest marketing standards because it resorts to the use of the Star Power convention. The names of the actors i.e. Ryan Gosling and Emma Stone are located at the highest point of the poster, thus occupying the topmost position and drawing their fans towards them. Below the central image, the layout has the Critical Validation convention where the pull quotes and five-star ratings are visibly placed to give instant, outside corroboration of the film's quality. The poster also adheres to the Call to Action convention by the end of the release date and the words "in theaters 8th December," which is the last order to the audience's attention, being stated clearly.

Social Media Conventions and Expectations

The Stranger Things social media layout employs the major Social Media Conventions to cater to the specific Audience Expectations. To begin with, the design conventions, especially the significant use of Highlights, communicate the audience's expectation for Interactive Design. Besides, the users demand the content to be arranged and easily searchable which the Highlights do by categorizing different content areas like "ST5" updates or merchandise.

Also, the total content strategy satisfies the audience's expectation of Exclusivity and Connection. The account by posting behind-the-scenes content and personal actor pictures adheres to the convention of opening up access to insiders, thereby making followers feel they belong to a select group. Moreover, the convention of Community Validation is realized through the sharing of fan-made edits and art that happens so often, which corresponds to the audience's expectation of having their creativity acknowledged and celebrated by the official brand. The audience is still very much engaged and they become the show's active promoters through this ongoing cycle.