Content Creation
For all our promotional materials like the postcard and these Instagram posts for which we used Canva. We started by selecting our best four still images from the classroom video, making sure they clearly showed our camera angle skills while also capturing the depressing mood of the girl missing her friend. We created a simple, lens-shaped logo and a clean, consistent color scheme to give the project a professional brand identity that reflects the technical film process.
Teaser Post
We are now moving into the final stages of promotion! This teaser is designed to grab attention by only giving a hint of the story's emotional core and the video's technical focus.
The final product of this post includes an anticipating sentence which acts as the teaser, countdown and mock engagement as well as necessary hashtags for the post to look more engaging.
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